Promoting on YouTube

YouTube is one of the best platforms for affiliate sales when viewers actively seek recommendations.

Place your CTA at the beginning, middle, or end of the video, depending on the content.

High-converting content types

• Product reviews

• Tutorials

• Comparisons

• "How I use..." videos

• Case studies

Promotion Methods

Long-form videos

• Add your affiliate link in the description

• Pin a comment with the affiliate link in the chat

• Mention your CTA with the link throughout the video.

• For best results, build the video around the product or service, share your personal experience, story, or challenge.

• If the affiliate link is attached as a pinned comment to the chat and video description, the whole video does not need to focus on the product. Mention the promotion a few times throughout the video.

 YouTube integrations

• Long-form videos do not necessarily need to promote the product or offer. You can also integrate a short promotional segment into a longer video.

• Keep integrations to 60-90 seconds. Place them near the beginning or middle of the video, not at the end. You can still remind your audience about the promotion at the end of the video without the integration. 
• Review the guidelines in the offer description on the Odience platform and follow the steps. If you have a custom collaboration, your account manager or the support team will send you a brief.
• Always add your affiliate link to the video description and pin it in the comment section for the full video.

Description and pinned comment

Always pin a comment that includes:

• Place your offer link near the top of the description.
• Do not bury the link beneath long blocks of text.
• Pin a comment containing:
  • Offer description
  • Affiliate Link
  • CTA

YouTube Shorts

• Use Shorts to generate awareness.

• Direct viewers to:

  • Full video

  • Pinned comment