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Promoting on Instagram

This article explains how to promote with affiliate links on Instagram. It covers recommended link placements, promotion strategies for Instagram Stories, Reels, Feed Posts, LIVE, and DM automation, as well as best practices to maximize sales.

Instagram works best when you combine Stories, Reels, posts, and your bio link.

Stories are often the highest-converting placement because viewers can immediately act.

Reels generate discovery and reach so that new people find your content. 

💡Recommended Link Placements

  • Stories

  • Bio link (Linktree, beacons.ai, or any other link site)

  • Reels

  • Feed posts

  • LIVE

  • DM automation text

What is a DM automation text?

DM automation texts are prewritten messages automatically sent to users via direct messages (DMs) on social media platforms when they take a specific action.

For example, a DM can be triggered when someone:

  • Comments on your post with a specific keyword.
  • Sends you a direct message.
  • Clicks a CTA button.
  • Responds to a Story or Reel.

You can set up DM automation with tools like ManyChat, Beacons.ai, Stan, etc.

Promotion methods

Stories

  1. Use polls and questions to increase engagement before sharing the link.

  2. Create multiple Stories (three is optimal) to build curiosity before the linked Story.

  3. Create a Story featuring the product or offer as a follow-up.

  4. Add a link sticker with an appropriate CTA.

  5. Highlight discounts and other offers to increase engagement.

  6. Place the sticker where it is visible but does not block content.

  7. Add the Story to your Highlights section after posting.

Share Stories consistently to get stronger results with CPA or CPA+RevShare/RevShare+Fixed fee offers.

Reels

  1. Showcase the product naturally.
  2. Mention the offer verbally.
  3. Add the affiliate link to:
    • Your bio
    • Story repost
    • Reel caption
  4. Share the affiliate link through the DM automation text. 

Feed posts

  1. Create educational, review, or before-and-after content.

  2. Mention the offer in the caption.

  3. Ask users to check your bio for the affiliate link.

  4. Share the affiliate link with the DM automation text. 

Instagram LIVE

  1. Demonstrate the product live.

  2. Mention the offer throughout the stream.

  3. Direct viewers to your to the affiliate link in your bio.

  4. Pin a comment that tells viewers where to find the offer. 

📌 Example CTAs

  • "Claim your bonus now"

  • "Link in my bio to get a discount."
  • "Find the link in my bio."