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Agency System

Agency System in Odience operates as a centralized hub for agencies

Contents

What Is the Agency System?

Agency System in Odience operates as a centralized hub for agencies. This feature enables managing multiple influencers, collecting earnings, and overseeing performance, all within one platform.

An agency account can:

  • Represent multiple influencers under one roof
  • Monitor the performance of all influencers in their roster
  • Collect influencer earnings and handle payouts externally

How to create Agency accounts

1. As an agency, you need to first express your interest in joining our platform via the contact form. 

You can find the form in two ways:

  • On the Odience.io website, click Contact > Agencies tab,

    Odience contact page with agency submission form visible

  • OR click Join, and in the "Create an account" page, click Contact Us.  

    Odience account creation page with sign-up form and agency contact prompt

2. After you submit the form, our team will review it and contact you via email. 

3. Once our team receives all the information, you will get an email invitation to create an account on the platform. 

4. Click Join and you will be directed to the account registration form. Here, you can register with a Google account, or an email, and a password.

Please note: Once you are onboarded to the platform, you must sign the Agency Contract.

Agency Commission and Earnings

All earnings generated by influencers under the agency are routed to the agency account.

The agency is responsible for distributing compensation to individual influencers outside of the Odience platform.

Please note: Odience does not manage or facilitate agency-to-influencer payouts.

Billing Details and Payment Setup

Before you can cash out influencer earnings as an agency, you must set up 

  • Agency billing details 
  • Payment account (bank account and supported payment method)

Check out the articles Adding and Managing Billing Details and Supported Payment Methods for Influencers for more details. 

Once the information is in place, proceed to cash out.  

Odience finance dashboard showing available balance, pending balance, and cash out button

 
Earnings from all influencers under the agency will be consolidated and paid out to the single agency payment account.

Monitoring Influencer Performance

Agencies have access to performance data for all influencers in their roster on the Performance page.

Available reporting data includes:

  • default metrics that are based on individual influencer performance metrics (clicks, conversions, earnings, etc.);
  • other metrics such as offer, sub-offer, social media, etc. 

To view the performance reporting:

  1. Inside the agency account, navigate to Performance. 
  2. Select an individual influencer or view the full roster summary.
  3. Apply date ranges or filters as needed.
  4. Export reports if the option is available.

If you have any questions, do not hesitate to reach out to shout@odience.io.